By: Rinika Paul

Invincix for Startups – The digitization era for you all

Startups have been the buzz word for the entire decade. The last decade has clearly been the years for startups in India and across the globe. India ranks 3rd in the global list of countries with the largest startup ecosystems. There is no stop to the ever-increasing growth. Our country recorded additions of 1300 new startups in the year 2019, with the figure for the number of Tech startups reaching to around 38000 today.

The History

The Indians have business minds running through their veins. Be it in 1980s when Rajiv Gandhi introduced “Liberalization of the Computer Industry”, or the “The Great Recession” in 2008 many lost their jobs. Many famous startups in India like Zomato, Ola, Policy Bazaar, WhatsApp, Instagram etc. were founded during this period. And since then, there is no pause. The Demonetization in 2016 in India, also led to the era of Digitization and an online presence of every organization.

Today, Covid-19 pandemic is another recession that affected all of us badly. It has been exactly one year post Covid-19 and the world has changed drastically. The pandemic has brought the world to a complete stand-still, re-imagining “normal” living patterns and pushed the global economy into one of the worst recessions of recent times. The global economy is adversely affected with uncertainty about future conditions worsening the situation. Indian businesses have also faced huge losses and has been “stagnant” all this while. Over 37% of the companies in India have been closed across India in a single year.

Biggest challenges faced by our startups

  • The major challenge is not to merely generate enough seed capital but also to support in expansion and sustenance and maintenance. External capital can only give the necessary push to your business but what solutions we provide for the problems faced by the people is what make startups succeed.
  • Not all startups are known by the people. Many individuals and majority of the startups have a limited amount of money to spend, in order to promote their business. Very few of them decide to digitize their company and have an online presence. Even if they have, Indians tend to lean towards more popular and branded products than good products.
  • Finding the right talent is time consuming. The good ones have their own ideas about the startup and don’t want to work in startup environment. This results in a very small talent pool. And even if you manage to hire, employees will quit for just 1–2k more. There is a lack of employee loyalty or professionalism.
  • Not a lot of banks, insurance companies or law firms are interested in doing business with a start-up. Banks for instance, will not give you an option of opening a salary account for all your employees till you are at least 20-25 in number. 
  • Absence of an effective branding strategy is yet another issue that bars startups from flourishing speedily. Then comes the process of making it popular which is what advertising is all about.

How is Invincix helping startups?

Accounting for the challenges, Invincix came up with a solution to support new firms in transforming and promoting digitization. We at INVINCIX for startup campaign are on a mission to digitize 500+ start-ups during the next 2 financial years. With us you can have an online presence of your business with one of the coolest website to stand out from your competitors in just 4 working weeks. We are here to replace and improve existing costs and technology to provide better unique products and help you GROW. Our products are priced minimally to cater to startup requirements.

In this digital age, an online presence of your business is an important factor to gain the trust of the customer. 97% of customers use web to search for local businesses and the services they offer.

  • An online presence is an extension of your brand that never sleeps.  
  • Social media gives your brand a voice – it makes your company more “human” and relatable. Potential customers can interact with your brand on a more personal level.
  • Websites and social media platforms are excellent marketing tools. They are also some of the most cost-effective methods of sending out information to thousands of people.

Who are We?

INVINCIX is a software engineering and product development firm focused on quality and usable engineering developments that meets expectations of the customer. We specialize in end-to-end enterprise product and application development, mobile application development, data analytics, and cloud independent deployment. We are pledged to change the regular myth of software services delivery and product invention.

Our Offerings

“Our app has won a Silver Award in an International Competition – Horizon Interactive Awards – under the category of Business Mobile App. This can never happen without all your hard work and contribution to Ximple over the past years.

Let me take this chance to thank everyone for your contribution. All our hard work is being recognized by the world now. Well done Invincians!” – says Wong Wai Jeat (Director, Ximple Things)

We understand you and provide solutions for your success

  • We help you with strategies to achieve your goal.

Planning your strategies creates a single, forward-focused vision that can align your company and its shareholders. We will make you aware of your company’s goals, how and why those goals were chosen, and what they can do to help reach them, you can create an increased sense of responsibility throughout your organization. This process forces you to examine and explain why you’re making each decision and back it up with data, projections, or case studies. A proper strategic plan in place can enable you to track progress toward goals. 

  • We provide you with a unique online presence to compete

A digital presence gives your brand an ideal platform to communicate with consumers. Online consumers can learn about who you are as a company and engage with your brand on a more personal level. Having a digital presence increase consumer awareness and builds up your credibility.

The most essential step in boosting your brand’s digital presence is creating a professional, user-friendly website that can visually connect with consumers. Building a strong online presence to engage with consumers outside of your website allows you to connect on a more personal level.

We at INVINCIX for startup campaign are on a mission to digitize 500+ start-ups during the next 2 financial year FY 2021-22 and FY 2022-23.